• Participates in the definition of the local marketing and promotional strategy, in line with the yearly master marketing plan – investigates and suggests new loyalty mechanisms and approaches, based on the customer lifecycle;

• Responsible for the segmentation, targeting and analysis of loyal customers behavior as well as for the creation of campaigns and promotions;

• Responsible for testing, communicating and evaluating of all loyalty activities;

• Monitors the Customer Service interactions with loyal customers and supports the timely reaction to customers claims and messages;

• Implements various market researches with the aim of measuring customers’ perception, needs and evaluates the opportunity to implement or develop new products and services based on customers insights;

• Ensures the accuracy of the loyalty budget spending, tracks and registers the purchase orders in the ERP system;

• Complies with the company's internal regulations and Code of Conduct. Responsible for maintaining the confidentiality of internal service information that has come to his notice.

• 2-3 years of experience in a similar role. Loyalty schemes knowledge and experience is considered a plus, although not mandatory

• Proven track record of working with CRM platforms

• Analytical skills, capacity to understand trends and to plan accordingly

• Feels at ease with working with large quantities of unstructured and structured information

• Curious and open-minded

• Strong communication and presentation skills

• Excel, PowerPoint, Outlook knowledge. SAP is considered a plus

• English - fluent (spoken and written)