You will be responsible for the implementation of the
loyalty marketing strategy, within the Retail division, with a focus on improving
the customers’ experience with the current loyalty journey at every touch
point.
• Participates in the definition of the local marketing and promotional
strategy, in line with the yearly master marketing plan – investigates and suggests new loyalty mechanisms
and approaches, based on the customer lifecycle;
• Responsible for the segmentation, targeting and analysis of loyal customers
behavior as well as for the creation of campaigns and promotions;
• Responsible for testing, communicating and evaluating of all loyalty
activities;
• Monitors the Customer Service interactions with loyal customers and supports
the timely reaction to customers claims and messages;
• Implements various market researches with the aim of measuring customers’ perception, needs and evaluates the opportunity to implement or develop new
products and services based on customers insights;
• Ensures the accuracy of the loyalty budget spending, tracks and registers the
purchase orders in the ERP system;
• Complies with the company's internal regulations and Code of Conduct.
Responsible for maintaining the confidentiality of internal service information
that has come to his notice.
Requirements
• 2-3 years of experience in a similar role. Loyalty schemes
knowledge and experience is considered a plus, although not mandatory
• Proven track record of working with CRM platforms
• Analytical skills, capacity to understand trends and to plan accordingly
• Feels at ease with working with large quantities of unstructured and
structured information
• Curious and open-minded
• Strong communication and presentation skills
• Excel, PowerPoint, Outlook knowledge. SAP is considered a plus
• English - fluent (spoken and written)