Loyalty Specialist, Full time, Bucuresti, Romania

Job information
Loyalty Specialist


You will be responsible for the implementation of the loyalty marketing strategy, within the Retail division, with a focus on improving the customers’ experience with the current loyalty journey at every touch point.

• Participates in the definition of the local marketing and promotional strategy, in line with the yearly master marketing plan – investigates and suggests new loyalty mechanisms and approaches, based on the customer lifecycle;
• Responsible for the segmentation, targeting and analysis of loyal customers behavior as well as for the creation of campaigns and promotions;
• Responsible for testing, communicating and evaluating of all loyalty activities;
• Monitors the Customer Service interactions with loyal customers and supports the timely reaction to customers claims and messages;
• Implements various market researches with the aim of measuring customers’ perception, needs and evaluates the opportunity to implement or develop new products and services based on customers insights;
• Ensures the accuracy of the loyalty budget spending, tracks and registers the purchase orders in the ERP system;
• Complies with the company's internal regulations and Code of Conduct. Responsible for maintaining the confidentiality of internal service information that has come to his notice.


• 2-3 years of experience in a similar role. Loyalty schemes knowledge and experience is considered a plus, although not mandatory
• Proven track record of working with CRM platforms
• Analytical skills, capacity to understand trends and to plan accordingly
• Feels at ease with working with large quantities of unstructured and structured information
• Curious and open-minded
• Strong communication and presentation skills
• Excel, PowerPoint, Outlook knowledge. SAP is considered a plus
• English - fluent (spoken and written)

Apply now