Junior Brand Manager, Full time, Bucharest, Romania



Job information
 
Position
Junior Brand Manager
Department
MARKETING/COMUNICARE/MARKET RESEARCH
Location
Bucharest
Country
Romania


Requirements
At least 2 years of experience working in a similar position
Analytical skills
Good level of English
Financial understanding



Description
    Implement and execute (at local and/or regional level) the agreed brand marketing plan, in order to deliver the brand and category financial results
    Monitor and evaluate the implementation and execution of the brand plan (agreed at quarterly level) for each brand allocated. Build and maintain an excellent relation with trade marketing and sales teams.
    Check and deliver bi-monthly share evolution report
    Prepare share analysis per brand as agreed with Category Manager and recommend actions
    Analyse local market development and trends
    Understand the last available consumer studies and provide input regarding ways to improve brand KPIs (for example but not limited to: penetration, conviction, relevance, communication awareness).
    Prepare and gather data as required by the Category Manager, regional team or local board
    Manage external marketing partners such as advertising and digital agencies
    Help coordinate the adaptation of all media materials (for resp. brands)
    Input to the media briefing for responsible brands
    Monitor, report and use the agreed brand budget on responsible brands
    Help manage the advertising and consumer budgets allocated and make all the necessary inputs into the system according to the existent way of working
    Check monthly competitor moves and propose relevant brand actions to ensure sustainable and competitive growth for the responsible brand
    Help coordinate the preparation of the Business cases needed for the Innovation Projects/ Renovation Projects


Requirements
    At least 2 years of experience working in a similar position
    Analytical skills
    Good level of English
    Financial understanding




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