Trade Marketing Executive, Full time, Bucuresti, Romania



Job information
 
Position
Trade Marketing Executive
Department
MARKETING/COMUNICARE/MARKET RESEARCH
Target Date
2019-04-22
Location
Bucuresti
Country
Romania


Description

RESPONSIBILITIES:

•           Build deep trade customer understanding from real life customer perspective, trade issues and trends, working closely with Sales and Channel Marketing. Share and develop this understanding throughout the sales organization to support solution selling approach;

•           Analyse and propose optimal Trade product-basket for the trade partners, annual trade activation plans and trade budget;

•           Analyse and propose the annual Trade Activation plan in line with Country Channel, Category and overall business priorities;

•           Implement Activations and Promotions (AVPs - activity value propositions) that help the customer;

•           Work with Channel Marketing to develop selling materials dedicated to trade partners;

•           Work with Channel Marketing in managing the external design house, event agency and supplier to ensure the smooth launch & implementation of trade activation plan and agreed free trade events;

•           Drive free trade via digital by building and maintaining an accurate database and organizing demand –creation campaigns by use of digital tools.



Requirements

REQUIREMENTS:

•           Previous experience in Trade Marketing at a multinational company

•           University Degree

•           Good FMCG knowledge

•           Excellent command of English

•           Project Management experience

•           Advanced MS Word/ Excel/ Power Point user

•           Analytical Thinking





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